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Bilquis Drugstores were established in 1970 as
family
owned company in Sana'a – Yemen. The foundation stone of Bilquis
Drugstores was the Sana'a based pharmacy "Bilquis" which is still
operating till date.
1978 – A separate division was set up. This division dealt with the
import business of pharmaceuticals and baby milk. Bilquis Drugstores
could then represent many World pharmaceutical companies and could
expand its activities to cover the whole Yemen market. Besides,
Bilquis Drugstores received many requests from foreign companies
that want Bilquis Drugstores to represent them in the territory of
Yemen.
Other sales branches were opened later in other cities as well.
2000 – Efforts were made to expand the activity into the foodstuff
business. Market survey was carried out accordingly, and
consultations were submitted to the general management.
Two years later, the foodstuff division was inaugurated. Products
were then imported from some World companies specialized in this
field.
The sales policy of the company depends on
goods distribution through its branches and representatives
throughout the Republic of Yemen.
The promotion of products is generally done by companies' medical
representatives.
Moreover, scientific symposiums are usually held by Bilquis
Drugstores explaining product indications and benefits to physician
, hospitals, family care centres and others.
The company always takes part in the periodical medical fairs that
take place in in the Republic of Yemen.
In conclusion, we can comprehend how strong the company's position
in drug market of Yemen is and how experienced its staffs, are.
The company enjoys great reputation and respect by the officials of
the Health Ministry represented by the supreme board of drugs and
medical appliances for its role in providing drugs to all community
members in the Republic of Yemen.
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